Your forecast keeps missing and nobody can tell you exactly why.
I help B2B SaaS and Tech companies figure out why the pipeline isn’t converting and fix it hands-on. Not from a slide deck.
RevOps your team can run on Monday.
Let’s talkI have ten years of experience doing this myself: as a seller, a revenue leader, and now as the partner you call when it needs fixing for real.
Joona Salokangas
Founder & Fractional CRO
Companies who’ve called me in
In my own words
See it before you buy it.
I talk about how I work more than most people in this space do. Short videos, real answers, no script.
If you want to know what working with me actually looks like before you book a call, this is the fastest way to find out.
Where it usually breaks
Three problems I see in almost every team.
No one knows what a good week looks like in terms of KPIs.
The CRM is full of data and still tells you nothing useful.
“I fix revenue pipelines for a living. If yours is stuck, I can usually tell you why on the first call.”
How it works
Before I fix anything, I find out why it’s broken. That usually takes about three weeks.
Step 1 · ~3 weeks
Audit
Find out what’s really going on.
- 1-1 interviews with leadership and every seller
- Pipeline, forecast and CRM data reviewed
- Every finding translated into an action
- Actions sequenced into a 30-60-90 roadmap
Day 1 to 30
30
Set the standard.
- Quota broken down per seller, tracked weekly
- A good week defined in activity KPIs
- One fixed weekly meeting on actuals and slippage
- Commit-stage criteria and a fixed 1-1 rhythm
Day 30 to 60
60
Make it measurable.
- Shared proposal criteria, pipeline re-qualified
- Funnel baselined: conversion, win rate, cycle time
- Velocity and hit-rate per rep show where to coach
- Pipeline generation sized per seller
Day 60 to 90
90
Make it durable.
- The team runs the rhythm without outside help
- Reliable CRM data: stages, close dates, loss reasons
- Playbook rewritten from live data
- Forecast against actual, reviewed monthly
My audit methodology
A structured qualification framework, weekly cadence and reporting, built on five pillars.
- 01Pipeline
- 02Activity
- 03Compensation
- 04Cadence
- 05Reporting
Engagements
Clients start with the audit.
It’s fixed scope, fixed price, three weeks, and it tells us both whether this is worth going further with. If it’s not, we stop there. If it is, we talk about what comes next.
Revenue focus: New business · Retention · Expansion
Entry point
Revenue audit
12 500 €
Fixed · ~3 weeks · findings + 30-60-90 roadmap
- Leadership & 1-1 seller interviews
- Pipeline quality & qualification
- Sales process & weekly rhythm
- Forecasting, data & GTM tech stack
- KPIs, bottlenecks & development areas
Continuity
Fractional CRO
from 5 000 € / month
Retainer
- 30-60-90 roll-out support
- Done with you
- Weekly sparring & coaching on the deliverables
- Forecast & pipeline reviews
- Board-level reporting
Bespoke
Revenue build
Scoped
Project · 6–12 weeks
- Customised RevOps project
- GTM strategy & motion
- Change management & transition
- Hiring & scaling teams
- CS rebuild & churn-reduction initiatives
If you’re looking for a sales coach to do one-hit wonders in a single session, this is not for you.
The work is system-building, not motivational. My shortest engagement is the audit: three weeks, fixed scope. Anything shorter isn’t long enough to change the way your team runs on Monday.
About
When you work with me, you get me.
I spent ten years building revenue teams inside other people’s companies. From one of the best-performing regions in EMEA on a 30M€ ARR base at Meltwater, to a scale-up turnaround at FREE.fi that ended in the worst-case scenario.
I’ve carried the number myself: over 1M€ in personal sales and top two in EMEA. I’ve built a team from zero to ten, and cleaned up the mess when a forecast stopped meaning anything.
Then I decided to do it on my own terms. Yesvest is that experience without the corporate overhead. No bench, no handoffs, no junior team learning on your account.
- Based in
- Helsinki, Finland
- Works with
- CEOs & Revenue Leaders
- Typical client profile
- 1–30M€ ARR, SaaS & Tech
- Clients to date
- 10, hands-on, EMEA scope
Current & past clients
Where the work happens.
Read the entire use case“I still have my doubts about sales coaching as a concept, but Joona proved to be an exception. He is a real professional in his field. He challenged me on sales fundamentals and gave me exactly the kind of sparring I needed. Someone to shake things up and get me back to basics in sales leadership.”
Read the entire use case“We didn’t have to figure everything out ourselves. We were able to scale the team much faster than would have been possible without this model.
Through Joona, we immediately had access to real experience in leading the project, building the actions, training the team, and creating the structures.”
Read the entire use case“This brought clarity, structure and predictability to how we lead sales and customer growth through data.
Joona quickly aligned us on the best tool and configuration that supports execution day-to-day. His approach is grounded in strong and practical knowledge of industry benchmarks.”
Read the entire use case“Sales and customer success could focus on execution, not on inventing structures on the fly. Through Joona, we got immediate access to real experience in building sales teams, weekly cadence rollout, KPI design, and operationalising growth.”
Start here
Let’s accelerate together?
Three weeks, fixed scope, board-ready output. If the audit doesn’t surface something the team will act on within 30 days, there’s no reason to continue.
Let’s talkOr connect directly
Prefer a conversation first? Call or email direct.